Several basic principles guide Collins’ Good to Great success strategy. With these elements in place, your business can move from good to great, just as the businesses detailed in Good to Great have done. Three stages of breakthrough are identified by Collins and his team. “Disciplined People” focuses on quality leadership and a positive and organized leadership structure. “Disciplined Thought” is all about focus. First, in order to become great a company must honestly and thoughtfully see its own flaws, then it must move forward with a clear focus, what Collins calls the “Hedgehog Concept”. Finally, “disciplined action” allows the clear leadership and focus of the first two breakthrough concepts to move forward for corporate success. “Disciplined action” incorporates a “culture of discipline” and a clear worth ethic as well as the active use of modern technology.
“Good to Great answers the quest for SUSTAINABLE EXCELLENCE. It is not just a business problem; it’s a human problem. The principles in this book can be applied to other organizations, not just business enterprises”