The Zoobee website also has an Animal Education Center aimed at kids second through eighth grades, providing information on populations and threats to species.

 

Zoobee has gone from a gross of $33,000 in 1998 to projected sales of $1M this year, with steady growth during that time. Zoobee started with five watch designs and now sports 120, and have moved into some large department stores and distribution outlets.

 

Watches are mostly focused on children, average $16-30, are water proof to 30 feet of water, and animal color patterns and/or images of animals like jaguars, frogs, giraffes, monkeys, parrots, penguins, swans, fish, manatees, and so many more. There are watches specifically designed to teach kids how to tell time.