Ben & Jerry’s:  Vermonter Farming with Excellent Taste
 
 
Can you remember the first time you had some Ben & Jerry’s Ice cream? Mine was Chocolate Chip Cookie Dough. DELICIOUS! The small, colorful containers are easy to spot in grocery stores all over the country.  Crazy names like “chunky Monkey” and “Cherry Garcia” attract the customer’s attention, and the great taste helps bring them back for more.  Behind the innovative marketing, though, lies a genuine commitment to socially responsible business practices. Actually these guys are the grandpas of the whole movement.
 
Among Ben & Jerry’s many environmentally friendly practices is an adherence to sustainable agriculture.  The growth of enormous commercial farming operations has put a significant strain on smaller family farms.  Benn & Jerry’s reports a stunning fact:  six out of every ten family farms lose money annually.  Around 330 farms shut their doors every week.  These are the farms that interest Ben & Jerry’s.  Despite the ice cream company’s large operation, it prefers smaller farming partners.
 
In St. Albans, Vermont, Ben & Jerry’s puts its small farm principle to work.  For two decades, Ben & Jerry’s has relied on its relationship with the five hundred members of the St. Albans Cooperative Creamery to put high quality milk and cream into its ice cream products.  At Ben & Jerry’s, small farmers provide a big taste.  The company’s socially responsible practices have been great for business.
 
Ben & Jerry’s effort to support smaller farms does not end at the Vermont border.  Coffee, vanilla, and cocoa extracts find their way into Ben & Jerry’s ice cream from around the world.  Also, the ice cream maker uses Fair Trade certified coffee products, further demonstrating its belief in paying farmers an equitable fee for the goods they produce.
 
Environmentally friendly and fair trade purchasing is important, but it does not distinguish Ben & Jerry’s from the market.  Ben & Jerry’s took a leadership role, though, by helpful to establish the Vermont Dairy Farm Sustainability Project.  Working with local farms, milk processors, universities, and farm suppliers, Ben & Jerry’s has helped find and implement sustainable agriculture practices that reduce nitrogen and phosphorous runoff, resulting in cleaner, safer drinking water.  
 
Ben & Jerry’s also launched the Dairy Stewardship Alliance.  With the University of Vermont’s Center for Sustainable Agriculture and the St. Alban’s Coop, Ben & Jerry’s aides farms in diagnosing the environmental impact of their operations, educate farmers on sustainable dairy farming techniques, and form a relationship for future sustainable farming improvements.  Ultimately, the program helps farms adopt and maintain environmentally friendly practices.  
 
Ben & Jerry’s has a well-known reputation for socially responsible business practices.  The company’s leadership on sustainable agriculture, though, is keeping family farms alive.  Instead of simply buying products from smaller farms, Ben & Jerry’s is helping them to refine their practices, thereby extending the reach of Ben & Jerry’s environmental impact to small farms in Vermont and around the world.
 
To learn more about Ben & Jerry’s sustainable agriculture commitment, go to http://www.benjerry.com/familyfarms/index.cfm.  
 
 
Wednesday, July 5, 2006
there blogging