It's Not Easy Going Green
"It's inevitable. The government is going to do something. So companies can either react, or be proactive and control what's going to happen. The proactive stance is more strategic..."
“in a competitive market, the perception that a company is socially responsible can be a major differentiation point for consumers, but it must be a sincere...”
“Despite the commitment of Ford's CEO, the entire organization was not aligned around an environmental strategy. "It didn't go down deeply into the company. It shows it takes more than just the CEO. There were a lot of good intentions, but this is not an easy thing to do."
"I'd like to think this is all springing from [executives'] hearts," he adds, "but the majority of it is probably springing from sound business sense."
These excerpts are from a recently published article by Knowledge@Wharton. The article supports much of the research posted on this blog and it is exciting to see the momentum building. Like it was stated in the recent posting entitled: Illegal Contraband: Light Bulbs: “Still not convinced that legislation can hit home? Then if you are the CEO of a company you had better think again.” The Wharton article supports the notion that the companies who take a proactive stance (exceeding regulations) vs. a defensive stance (meeting regulations) stand the best chance of turning Green to Gold.
If you know of any companies turning Green to Gold let us know and we will be happy to feature them.
Thursday, February 22, 2007
