Clean Water by Clean Processes
Atlantium makes water treatment green
Cleaner water produced with cleaner cleaners. Doesn’t get much cleaner than that. That’s the selling point behind Atlantium’s invention of a new water to treat water – even drinking water. The Israel-based company is has developed something called Hydro-Optic Disinfection which uses UV rays to quickly treat large volumes of water – up to 200 cubic meters per hour – for everything from drinking water to waste water treatment.
“It doesn’t use any chemicals, there are no byproducts, and it’s low energy,” Atlantium VP Oded Rose told Rueters last year.
Though the company isn’t revealing how the patent-pending design works, customers are already attesting to its efficiency.
Pinar, the largest food conglomerate in Turkey, says Atlantium’s water treatment solutions at one it its fish hatcheries increased fish production by as much as 100 percent while reducing antibiotic use by 90 percent and maintenance by 3,000 percent.
Israel’s largest food company is also getting on board with three Atlantium units of its own, and the company is in various stages of testing and negotiations with Nestle, Danone and Coca-Cola.
Rose points out that most water treatment is done through chlorination which, besides being chemically-based, doesn’t work all that well against some pathogens, notably the parasite giardia.
Founded in 2003, Atlantium is targeting a global water treatment market worth $5 billion with its message of clean water made clean by clean processes. Time will tell if such a message receives a clear endorsement from buyers.
Tuesday, July 31, 2007
